I didn’t start Liquid Laboratories because I wanted to “disrupt the industry” or “innovate the space.” I started it because, after three decades in the lab, I was bored of compromise. I joined BASF in the late ’80s, back when lab coats were still starched and the coffee was terrible.

I spent most of my time in the refinishing product development department, working on car care products. Over the years, I had a hand in creating formulas that are now sitting on the shelves of just about every garage, workshop, and detailing bay in the country. Household names, they call them.

And yet, the same thing happened time and again: the accountants would get involved. Suddenly, the great product we’d built would be “revised” — not because it didn’t work, but because it could be made 4p cheaper per litre. That kind of thing grates on you after a while.

I probably would have left it at grumbling into my coffee… if it wasn’t for my son. He told me, “If you know how to make it better, why don’t you just do it yourself?” And honestly? I didn’t have a good answer. So here we are.

Why We’re Different

Most brands are built backwards. They start with marketing, then work out the product later. We started with the chemistry — the stuff you can’t fake — and built the brand on top of that. We obsess over pH balance. Lubricity. Micron particle size.

We test our products in the real world — because your car doesn’t live in a lab, it lives in the rain, the salt, and the grit of actual roads.

The Point of All This

Car care should be both effective and enjoyable. The car is your space, your machine, your statement. Keeping it clean is part pride, part therapy, and part art form. We’re here to make sure that when you do it, you have the best tools possible.