About us

I didn’t start Liquid Laboratories because I wanted to “disrupt the industry” or “innovate the space.” I started it because, after three decades in the lab, I was bored of compromise.

I joined BASF in the late ’80s, back when lab coats were still starched and the coffee was terrible. I spent most of my time in the refinishing product development department, working on car care products. Over the years, I had a hand in creating formulas that are now sitting on the shelves of just about every garage, workshop, and detailing bay in the country. Household names, they call them.

And yet, the same thing happened time and again: the accountants would get involved. Suddenly, the great product we’d built would be “revised” — not because it didn’t work, but because it could be made 4p cheaper per litre. That kind of thing grates on you after a while.

I probably would have left it at grumbling into my coffee… if it wasn’t for my son. He told me, “If you know how to make it better, why don’t you just do it yourself?” And honestly? I didn’t have a good answer. So here we are.

Liquid Laboratories is my way of doing things the way they should be done — not the cheapest way, not the quickest way, but the right way. Chemistry Made Clear, without the boardroom shortcuts.

The Idea That Stuck

We asked ourselves, what if car care felt more like a method than a mess?

What if every product was part of a clear, logical system — each step building on the last?

That idea became the five phases of Liquid Laboratories:

  1. Wash – Get the dirt off safely.

  2. Decontaminate – Get the stubborn stuff out.

  3. Interior – Make the inside feel as good as the outside looks.

  4. Correct – Remove imperfections, not just hide them.

  5. Protect – Lock in all your hard work for the long haul.

Anyone can follow it. From a Sunday morning enthusiast with a driveway and a coffee, to a professional detailer with a ramp and a queue of customers.

Why We’re Different

Most brands are built backwards. They start with marketing, then work out the product later.

We started with the chemistry — the stuff you can’t fake — and built the brand on top of that.

We obsess over things most people never think about. pH balance. Lubricity. Micron particle size. We’ve rejected “good enough” formulas because they didn’t feel right on the paint, even if they ticked the technical boxes. And we test our products in the real world — because your car doesn’t live in a lab, it lives in the rain, the salt, and the grit of actual roads.

The Point of All This

Liquid Laboratories exists because we believe car care should be both effective and enjoyable. 

The car is your space, your machine, your statement. Keeping it clean is part pride, part therapy, and part art form. We’re here to make sure that when you do it, you have the best tools possible.

Liquid Laboratories 

"Chemistry made clear"